S.W.A.T. Magazine is distributed worldwide, nine times per year through newsstand and mail subscription. S.W.A.T. has earned leadership recognition for honesty and integrity in its editorial content and business dealings. Reporting on equipment and techniques that can give the Good Guys an edge is something it takes very seriously. When it comes to Customers, be they Advertisers or Readers, it will always go out of its way to exceed expectations. It will settle for nothing less. Your advertisement in S.W.A.T will reach law enforcement/military professionals and private citizens of above-average earning power, accustomed to spending discretionary income on firearms and related products.