Vet-Dek is mailed to 50,000 veterinary professionals across the US covering the entire spectrum of the veterinary industry, both clinical and non-clinical. Each mailing puts your sales message directly into the hands of all the qualified buyers in the veterinary market. Lists do not include people who have merely filled out a free subscription card to a magazine or trade publications, and often lack buying authority. Constant research and list updates ensure that you reach only actively operating facilities.As a collection of postcards with compelling, veterinary specific offers, Vet-Dek is widely used by veterinarians and their staff as a buying resource. The card deck serves as a "trade show in print". Readers quickly and easily browse through the array of products when they are in a "buying" frame of mind instead of reading through a trade journal for education purposes. Each postcard captures the full visual attention of you prospective buyer instead of competing for their attention with editorial or other advertising. And while the internet is becoming an increasingly important part of the purchasing process, experience shows that many buyers still prefer the tangible shopping experience of the postcard deck.