At the peak of their careers and earning power, these seniors are primed for a variety of direct marketing offers. Time offers subscribers that have been overlaid with 50+ age information from Equifax. Today's market of consumers over 50 has become a dominant demographic. Time stays on top of all the important news and events happening around the world with interesting and thought provoking articles. From the latest breakthroughs in technology to the newest government policies affecting Americans, Time gives insightful and in-depth reporting on many different topics to help readers make informed decision concerning their family, their careers, their finances and even their personal time.