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Signatures PIP

Signatures features a variety of products - whether someone is longing for a satin pillowcase or seeking a leather bag that won't break the bank, they will find it in the pages of Signatures. This program's customers - consisting mostly of mature women - have responded enthusiastically to mailing featuring unique and useful items. Using check or credit card, these seniors have indulged their good taste with such products as fancy gifts, accessories, and decorating items.

Circulation

Category:Package Inserts
Delivery:Direct Shipping
Paid/Free:Unassigned
Annual:591,000
Avg Circ:49,250
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Percent Female:90%
Senior, Women

Schedule

12/01/201118,000
11/01/201166,000
10/01/201169,000
09/01/201167,000
08/01/201155,000
07/01/201176,000
06/01/201140,000
05/01/201138,000
04/01/201138,000
03/01/201137,000
02/01/201137,000
01/01/201150,000