Shattering the mold of typical MMA publications, FIGHT! combines groundbreaking Mixed Martial Arts content with compelling photography, unparalleled production and design, and behind the scenes access to the sports top fighters and personalities. FIGHT! brings the highest standards of sports journalism to the world of MMA by providing the fans with articles from the industrys most knowledgeable and interesting figures. Providing a unique, high quality product, FIGHT! creates unmatched reader loyalty with a dynamic and powerful brand identity, all the while providing the highest quality advertising vehicle to its clients. FIGHT! gives you unequaled access to the most receptive and fastest growing population of fans in sport history.