As the most active women in the country, Womens Adventure readers are the"IT" girls for the adventure sports and travel markets. They lead the mass market with their advice, attitudes, and authenticity. As avid consumers, they understand and appreciate technology. They are brand-loyal. And, they are early adopters and trendsetters.Sold nationwide at Barnes & Noble, Borders, and Books A Million stores, as well as independent and specialty sports retailers including REI, EMS, and Sports Authority. Also carried at natural and organic grocers including Whole Foods / Wild Oats.