Since its launch, WatchTime has become America's top watch magazine. It is written for the growing number of Americans interested in fine wristwatches. People have worn and appreciated watches for more than 400 years. However, the remarkable revival of the fine mechanical watch over the past decade has stimulated unprecedented interest in the wristwatch in America. For American men, the watch is an increasingly important accessory. It's become a major "guy thing," like the car, a treasured possession with fascinating technical and design features that express a man's lifestyle and attitude.