Horse and Rider

Horse & Rider delivers a target audience of goal-oriented Western horse owners for advertiser's products from show apparel and Western tack, feed supplements and fly control to power equipment, trucks and trailers. With how-to articles from Team Horse & Rider--12 of the top trainers, clinicians and riders in the Western arena, including Clinton Anderson, Sherry Cervi, Bob Avila and Stacy Westfall--and from other top trainers, renowned veterinarians and horse behaviorists, the magazine provides readers with the expert advice they want.

Horse & Rider's more than 160,000 readers typically live in a rural area with four or more horses on an average of 29 acres. With a household income of over $90,000, they are consumers of everything "horse"--from boots, horse treats, vaccines and dewormers to tractors and fencing.

In-Home Date *    Circulation 1/26/2010 162,685       2/23/2010 162,685       3/30/2010 162,685       4/27/2010 162,685       5/25/2010 162,685       6/29/2010 162,685       7/27/2010 162,685       8/31/2010 162,685       9/28/2010 162,685       10/26/2010 162,685       11/30/2010 162,685       12/28/2010 162,685       *Only shows next 12 dates   See Also   Horse Illustrated Horses USA Equus Magazine

Circulation and Frequency   Annual Circulation: 1,952,220 Unduplicated Circ: 162,685 Frequency: 12 X Year Buy by: National Demographics    Average Income: $90,000 Percent Female: 85% Name List Mailing Sport Fans Segment

Print Version