Exposure - ask any business expert, manager, owner, or consultant . . . they will all tellyou the most important element of a successful marketing program is the amount ofpeople who will see, read or hear about your message. However it is not purely about numbers. Its also about the audience you are reaching. Each month, Central Kentucky Health Beat Magazine will explore the industry and how it impacts our community. It will go to your colleagues, your friends and your neighbors. But most importantly, it will go to your customers.