Puritan's Pride is a direct mail vitamin manufacturer. Puritan's catalog offers natural vitamins, food supplements, diet aids, beauty products and more. Customers are acquired through display ads in leading publications such as Prevention Magazine, Newsday, the New York Times, the Star, and the National Enquirer. Buyers are generally college-educated homeowners within the middle to upper income brackets. They care about their health and vitality and are known to have strong family ties.