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Bookspan Large Print Ride-Along (Archived)

The Large Print Book Club reaches members who are 55 years of age or older. These active seniors enjoy the latest best sellers reprinted in large type for easier reading.The insert will ride with the catalog mailings to active Large Print Book Club members. The mailing consists of the bulletin showing the books the member can order and various Doubleday offers.

Circulation

Category:Ride-Along
Delivery:Direct Mail
Paid/Free:Unassigned
Annual:2,250,000
Avg Circ:187,500
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$61,000
Average Age:68
Percent Female:89%
Senior, Women
Avid Readers

Schedule

12/01/2013187,500
11/01/2013187,500
10/01/2013187,500
09/01/2013187,500
08/01/2013187,500
07/01/2013187,500
06/01/2013187,500
05/01/2013187,500
04/01/2013187,500
03/01/2013187,500
02/01/2013187,500
01/01/2013187,500