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The Large Print Book Club reaches members who are 55 years of age or older. These active seniors enjoy the latest best sellers reprinted in large type for easier reading.The insert will ride with the catalog mailings to active Large Print Book Club members. The mailing consists of the bulletin showing the books the member can order and various Doubleday offers.
| Category: | Ride-Along |
| Delivery: | Direct Mail |
| Paid/Free: | Unassigned |
| Annual: | 2,250,000 |
| Avg Circ: | 187,500 |
| Frequency: | 12 X Year |
| Buy by: | National |
| Name List Mailing: Yes | |
| Broadcast Mailing: No | |
| Average Income: | $61,000 |
| Average Age: | 68 |
| Percent Female: | 89% |
| Senior, Women | |
| Avid Readers | |
| 12/01/2013 | 187,500 |
| 11/01/2013 | 187,500 |
| 10/01/2013 | 187,500 |
| 09/01/2013 | 187,500 |
| 08/01/2013 | 187,500 |
| 07/01/2013 | 187,500 |
| 06/01/2013 | 187,500 |
| 05/01/2013 | 187,500 |
| 04/01/2013 | 187,500 |
| 03/01/2013 | 187,500 |
| 02/01/2013 | 187,500 |
| 01/01/2013 | 187,500 |
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