Backpacker Magazine

Backpacker Magazine, the authority on wilderness travel in North America, focuses on self-propelled, self-contained, overnight wilderness travel. Backpacker gives readers an in-depth look at the latest technique, destinations and gear/equipment of today's outdoor travel industry. Of the subscriber base, 80% are college educated, and 52% are married.

In-Home Date     Circulation 11/24/2009 340,000       1/12/2010 340,000       3/2/2010 340,000       4/20/2010 340,000       5/25/2010 340,000       6/29/2010 340,000       8/3/2010 340,000       9/7/2010 340,000       10/12/2010 340,000       11/23/2010 340,000         See Also   Bicycling Magazine Bike Nashbar PIP Camping World Catalog Inserts Camping World PIP

Circulation and Frequency   Annual Circulation: 2,790,000 Unduplicated Circ: 340,000 Frequency: 9 X Year Buy by: National Demographics    Average Income: $70,950 Average Age: 40 Percent Female: 27 Name List Mailing Active Lifestyle Segment Travel Segment

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