New Parent

New Parent magazine is the expectant parents’ guide to the transition to parenthood. In an easy-to-read format, New Parent provides essential information on preparing for baby, childbirth, wellbeing for moms, becoming a family, must-have gear and more. New Parent is published semi-annually and is distributed to expectant mothers by their childbirth education and OB/GYN professional, within an environment of trust. Predominant distribution occurs during the highly impressionable 3rd trimester, a point in time when brand loyalties are formed and purchasing decisions are made. Unique interactive magazine and distribution venue assures package opening and promotional impact. Promotions reach 2,750,000 expectant mothers annually, representing over 50% of all U.S. births.

Insert, onsert and onpage advertising are available with this program. For the onsert program - promotion materials (or product samples) ride-along in a clear, plastic polybag with New Parent magazine, a leadership publication serving the expectant mother market.

In-Home Date     Circulation 4/1/2009 1,375,000       10/1/2009 1,375,000         See Also   American Baby New Parents Sampler American Baby New Parents Sampler Hispanic American Express Billing Statement American Baby Especially For Mothers

Circulation and Frequency   Annual Circulation: 2,750,000 Unduplicated Circ: 1,375,000 Frequency: 2 X Year Buy by: National Demographics    Average Income: $54,200 Average Age: 27 Percent Female: 99% Pre-Natal/New Mothers Segment Young Family Segment

Print Version