Maxim is the largest mainstream mens lifestyle magazine in the U.S. A circulation juggernaut totaling 2.5 million paid circulation. Maxim reaches one out of every five Men 18-34; the most desirable and elusive consumer in the world!¢Maxim averages 483,281 copies on the newsstand every issue. This is three and half times the newsstand copies sold by Rolling Stone and four times more than Esquire.¢Maxims cover price is $4.99, making Maxim one of the most expensive reads in the mens category and giving Maxim the top newsstand revenue in the first half of 2007.