Owned by Gardens Alive!, Audubon Workshop is the leading direct marketer of wild bird feed, houses, and products, offering one of the largest single audiences of birders and ornithologists.
This predominantly female audience tends to be older (50 years or more), educated, and middle income homeowners.  They enjoy taking care of their homes, gardens and spend a good amount of time entertaining outdoors.  Target these homeowners with your gift, health, gardening offers.  In addition, these customers are also avid readers and donate to many causes such as, social, humanitarian and environmental.