Sarasota Housetrends is a consumer magazine exclusively dedicated to the home and garden industry. This magazine serves as a valuable resource for Sarasota's most affluent homeowners. This four color, glossy publication has the look and quality of a consumer magazine, but offers advertisers to reach a targeted market in the local Sarasota Beach area. Housetrends is direct mailed to 40,000 affluent homeowners with average incomes above $90,000. Housetrends editorial follows popular trends in home decorating, renovation, landscape, and design. Housetrends also produces publications in Charlotte, Dayton, Tampa Bay, Palm Beach, Indianapolis, and Cincinnati.