Isthmus has been the alternative newspaper of Madison, Wisc., since 1976. Its quality has been recognized by numerous sources, including 36 awards in 25 years by the Milwaukee Press Club's statewide Excellence in Journalismcontest, second only to the Milwaukee Journal-Sentinel. The success of Isthmus has been built on a foundation of fearless reporting, forthright opinion and innovative perspective.The Madison Isthmus is in the Madison, WI DMA. It is an alternative news weekly in tabloid format. The Madison Isthmus offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.