Vida en el Valle, regularly judged to be the best bilingual weekly newspaper in the country, will expand to become the nation's largest Latino-focused weekly. Vida en el Valle is the top Latino weekly publication in the nation, serving a total Latino population of 1.7 million in Fresno, Tulare, Kings, Madera, Merced, Stanislaus, San Joaquin and Sacramento counties. Vida provides local and statewide news of interest to Latinos in the Valley, news from Mexico and Latin America, and in-depth coverage of Latin entertainment, people and events. It is also referred to as Vida en el Valley. The Vida En El Valle - Sacramento is in the Sacramento - Stockton - Modesto, CA DMA. The Vida En El Valle - Sacramento offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.