La Prensa de Minnesota covers issues key to the Latino community and the community as large through reliable, analytical content and an innovative, bilingual approach. The paper was founded in 1991, and is produced in English and Spanish. The target audience for this publication is 2nd and 3rd generation Minnesota Latinos, 1/3rd of whom do not speak Spanish, and 60% of whom are US born. This is a broadsheet newspaper. The La Prensa de Minnesota is in the Minneapolis - Saint Paul, MN DMA. The La Prensa de Minnesota offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.