Jose Ramos, publisher and editor, established El Latino, Des Moiness leading Spanish news source in October 2000. As the Central Iowas leading Hispanic publication and Des Moiness only media outlet capable of effectively reaching the Hispanic market, El Latino strives to provide information to its reading audience on international, national, regional and local events which are of notable interest to the Hispanic community.In 2004, the Hispanic community surpassed the African American Community as the largest minority group in the US. The Hispanic market continues to be the fastest growing consumer segment in the country. More than 31 million Hispanics are collectively earning in excess of $350 billion a year. The population is growing at five times the national average.Hispanics are expected to increase from their present 12% to 25% of the United States population by the year 2050.According to a recent study, most Hispanics speak Spanish at home, they also read Spanish, for this reason, Spanish advertising gives you the widest market coverage in Central Iowa. The 2000 Census count reported 82,750 persons of Hispanic origin in the State of Iowa. This increase amounted to a 200% increase from 1990 to 2005. Currently, the total Hispanic population in the Greater Des Moines market area andsurrounding cities is estimated to be between 33,000 and 42,000.The El Latino - Iowa is in the Des Moines - Ames, IA DMA. The El Latino - Iowa is central Iowa's leading Hispanic publication and offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.