This paper is published in broadsheet format, and is part of the Womack Publishing Group serving North Carolina and Virginia. The News of Orange County has been serving Hillsborough since 1893. The Hillsborough News of Orange County is in the Raleigh - Durham, NC DMA. The Hillsborough News of Orange County offers ROP and insert advertising opportunities in its Wednesday weekly circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the Northern Orange Xtra. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.