La Vibra, a weekly entertainment guide published every Thursday, targets readers ages 18 to 34 and covers the latest in music, movies, celebrities, clubs and restaurants. It is inserted into the La Opinion newspaper. Readers turn to La Vibra for information that reflects their youthful tastes, interests and attitudes. La Vibra recently re-launched with a new look and format to effectively stay in tune with its readers. As part of the re-launch, La Vibra's distribution extended to music stores, movie theaters, college campuses and various prime locations frequented by its readers free of charge.La Vibra - California is in the Los Angeles, CA DMA. La Vibra- California offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.