Capture the attention of the growing senior population and their families with an ad in Michigan Prime (formerly Senior Living). This tab features relevant, up-to-date, and informative articles on topics such as travel, retirement housing, financial strategies, and health and fitness, along with stories featuring Michigan seniors.

The Detroit News & Free Press Michigan Prime is in the Detroit, MI DMA. The Detroit News & Free Press Michigan Prime offers ROP advertising opportunities in its circulation. It is published periodically throughout the year, and targets Wayne, Oakland and Macomb counties. Echo Media has direct relationships with over 5,000 newspapers providing tremendous local coverage.