EL IMPARCIAL is the daily newspaper with the largest paid circulation - well established since 1937 in Hermosillo, the capital of Sonora. EL IMPARCIAL, called the Sonora State newspaper, is the only newspaper with a certified paid circulation in Northwest Mexico. The newspaper is also sold in southern Arizona and Tucson.Statistics studies show EL IMPARCIAL is:"The most read newspaper in Northwest Mexico"The newspaper preferred by all segments of the population"The best newspaper for its news, editorial and communities services"The only Spanish standard size daily newspaper sold in Tucson"The most modern newspaper in Northwest MexicoEL IMPARCIAL, the leading newspaper in Northwest Mexico with more than 65 years of operation in Sonora, has proven to be the most effective media to connect Arizona stores, malls, supermarkets, resorts, hotels, medical services, schools, and others, to the various segments of the Sonora population that regularly visit Tucson and Phoenix. The Tucson office opened in 1968.EL IMPARCIAL, an independent newspaper, is the only daily which is sold in all the major and small cities throughout Sonora, as well as the border cities and in Tucson.EL IMPARCIAL, the only newspaper with certified daily paid circulation in the state of Sonora, has been the perfect "connector" between Arizona business and the Sonora Market.EL IMPARCIAL has always been at the vanguard of journalistic reporting and technology, which has earned it many national and international journalistic awards. The don Jose S. Healy Education and cultural Foundation, named for the founder of EL IMPARCIAL, together with Columbia University in New York, has for the first time established a scholarship for Mexican journalists interested in pursuing master degrees in that prestigious Ivy League University.EL IMPARCIAL became one of the first newspapers in Mexico to use color in 1972. Independent studies have shown that EL IMPARCIAL is read by 91% of the upper-income class, 65% of the middle class, and 39% of the lower income groups.El Imparcial - Northwest Mexico offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.