Every week, the Idaho Business Review (IBR) delivers the kind of information and business news that Idaho executives, managers, and professionals are looking for. Staffed by professional editors and reporting personnel, the IBR prides itself on breaking major stores, spotting emerging trends, and providing analysis of local business developments and happenings not found in most other Idaho publications. Many readers consider it the definitive source for business news and information in Idaho. From big business executives to start-up entrepreneurs, the IBRE reaches over 12,000 affluent decision makers per week. As indispensable as the IBR is to its readers, it's equally indispensable to its advertisers. That's because it can deliver over 93% of Idaho key decision makers in a targeted, cost-effective way. While its primary competition, Idaho's daily newspapers, covers business news and happenings, their circulation primarily reaches people who are interested in a wide range of topics. Subscribers average $156,000 in annual household income and over $1 million in net worth. They are business owners, managers, professionals, and entrepreneurs. These are the people who make the decisions to buy your products and services.The Idaho Business Review is in the Boise, ID DMA. The Idaho Business Review offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.