The Boston Phoenix was founded in 1966 as an arts and entertainment newspaper for the 18-40 year old market. Today, with editions in Rhode Island and Portland, Maine, the Phoenix has a distribution of 265,000 and more than 600,000 readers. That makes it New Englands largest weekly and one of the nations most significant urban papers. Combining the depth of a magazine with the immediacy of a newspaper, the Phoenix runs a minimum of 120 pages per week covering a host of topics including food, pop culture, politics, fashion, gay and lesbian issues, books, and, of course, the arts.The Boston Phoenix is in the Boston, MA DMA. It is an alternative news weekly in tabloid format. The Phoenix offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.