Founded in 1876, The Nikkei is the business newspaper of Japan. It is the world's largest business daily, with a morning edition circulation of 3 million.In 1987, Nikkei, Inc. started publishing American Edition of The Nikkei to accommodate the demand from Japanese businesspeople living in the U.S. All news and advertising are sent from Tokyo to printing plants in New York and Los Angeles 7 days a week. Thus, Japanese people living in the U.S. can read The Nikkei simultaneously with readers in Japan.Most subscribers of the American Edition hold top or middle class management positions in Japanese companies in the U.S., are involved in international business and enjoy affluent lifestyles.Readership and Subscriber DataGender: Male = 91%, Female = 9%Average Age: 45.8Expatriates from Japan = 68.8%Delivery: Home = 34.4%, Work = 62.5%Only 11.6% read the Asahi Shimbun International Satellite EditionThe Nikkei - American Edition is in the New York, NY DMA. The Nikkei - American Edition offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.