The Pacific Coast Business Times is in the Santa Barbara - Santa Maria - San Luis Obispo, CA DMA. The Pacific Coast Business Times is part of the City Business Journal Network and offers ROP and insert advertising opportunities in its weekly circulation. Pacific Coast Business Times has about 40% coverage of Ventura County and 40% of Santa Barbara CountyREADERS: 80% of readers are part of companies with less than 50 employees.73% are male, 27% are female.79% are between 35 and 64.71% have a household income of more than $100,000.60% spend more than 15 minutes with the paper.3 out of 4 have a household net worth of $750,000 or more.Major Employers: Big Dog Holdings Inc., Chicago Title Insurance Corporation, Fidelity National Financial,Mentor Corporation, Pacific Capital Bancorp, Santa Barbara Restaurant Group, Tenet Healthcare Corporation MSA Profile: Beautiful, easygoing, basking in year-round sunshine, beachside Santa Barbara is the hub of a large and spectacular coastal California county. Lying seductively between Los Angeles and San Francisco, just off scenic Highway 101, city and county alike are amazingly rich in diverse surprises, pleasures, and attractions.Blessed with this bounty of natural treasures and rich cultural diversity, no wonder the county is a hotspot for world-class dining. Few cities in the world boast as many restaurants per capita as Santa Barbara. Creative mouth-watering cuisine is prepared with fresh local produce and paired with superb vintages from the Santa Barbara Wine Country. To all these pleasures, add a vigorous lineup of outdoor activities and adventures: first-rate golf, tennis, polo, horseback riding, cycling, hiking, and an impressive array of water sports. Top it off with some exceptional shopping in specialty stores and chic boutiques or enjoy a relaxing massage in one of the luxurious spas. Santa Barbara Market Information: 17,905 Total Number of Business Establishments$73,721 Average HH Income404,250 Total Population