¡VIVA!’s are printed and distributed for free to over 140 high traffic locations in the Yakima Metro area, Lower Yakima Valley, and the Tri-Cities area. VIVA! covers the largest Hispanic DMA in the Northwest. The stories are written by people who live community. Photos and reports from local events keep its readers coming back week after week. VIVA! also covers social events such as weddings and Quinceneras.

The Viva - WA is in the Yakima - Pasco - Richland - Kennewick, WA DMA. The Viva - WA offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.