Siglo21 - Ventura is the newest 100% Spanish-language publication in Ventura county. It offers ROP and insert advertising opportunities in its weekly circulation. Siglo21 is a free newspaper in tabloid format that is published every Thursday. It is VAC audited. Ventura County has 266,431 Hispanics. Hispanic population as % of total population = 33.4% Hispanic households as % of total households = 22.2% Average household size = 4.4 Kids under 18 years living at home = 67.6% Home ownership = 51.4% Lived in same house since 1995 = 49.1%Home value $250,000+ = 20.4% Median home value = $191,000 Some college/college graduate = 29.0% Median household income = $46,404 Household income $50,000+ = 46.0% Native born = 58.9% Speak Spanish 76.0% Speak English Only 23.7% Speak English very well 46.0% Speak English well 21.0Speak English not well 18.4% Speak English not at all 14.6% Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.