San Diego is the archetypal southern California city. Located 100 miles south of LA, near the Mexican border, San Diego is characterized by sunny days, an excellent harbor, a populous citizenry that alludes to its Spanish heritage, and recreational activities based on its ideal weather conditions.According to recent studies, San Diego is becoming one of the centers for all the hot growth industries, namely telecommunications, biomedical products, software and financial services. Currently, San Diego leads the country in biotechnology companies that are attracting venture capital.Major employers within San Diego include Naval Amphibious Base, Scripps Foundation of Medicine, Sony Electronics Inc., Marine Corps Base, Qualcomm, and Sony Display Manufacturing.The San Diego Business Journal is in the San Diego, CA DMA. The San Diego Business Journal is part of the City Business Journal Network and offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.