Reach Tijuana and Mexicali shoppers with La Bolsa Azul the only doorstep-delivered medium in Tijuana. The San Diego/Tijuana border is the busiest border crossing in the world. Annually there are 56.3 million border crossings, and more than $10 billion is spent in San Diego County annually.This Tijuana insert program is delivered every Friday to 80,000 middleand upperclass homes in Tijuana, and 50,000 in Mexicali. Eximex, the only licensed household distributor in Baja, California, oversees the delivery of your inserts and verifies that they are delivered.Your inserts are packaged inside a protective plastic polybag that says Ahorros y Especiales de las Tiendas de San Diego y Tijuana, which translates to Savings From Your San Diego and Tijuana Stores. Entice customers with a sample of your product, inserted in the polybag.Tijuanans look for La Bolsa Azul every Friday, and 82 percent of Mexicali residents living in the La Bolsa Azul distribution area recall receiving it.The La Bolsa Azul offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.