Launched in 1981 as a strictly financial newspaper, EL FINANCIERO has evolved into a comprehensive daily featuring coverage on sports, politics and culture. As one of the major dailies circulating in Mexico, EL FINANCIERO has an established readership consisting of professionals in the highest socioeconomic classes. Even though business and economics continues to be EL FINANCIEROs dominant editorial focus, it provides articles that complement the personal lives of readers.