EL NORTE has been covering news, sports, business, and culture ever since it first appeared on the scene in 1938. It is the largest daily in the Monterrey region and owned by the influential publishing group Editora El Sol, proprietors of some of the countrys most distinguished newspapers. The dailys enduring success is attributed its journalistic pursuit of objective news reporting. With its immaculate professional credibility and team of first-rate journalists, EL NORTE is an effective advertising vehicle to penetrate the Monterrey market.