The Purdue Exponent is a college newspaper delivered to key locations on and around the Purdue University campus in Lafayette, IN.Weekly Readership: 46,000 students, faculty, & staffSchool year circulation: 17,500Summer circulation: 8,500The Purdue Exponent is in the Lafayette, IN DMA. The Purdue Exponent offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.