Senior Times has taken the approach of meeting the needs of the mature adult. The paper is distibuted to all Felpausch stores, area restaurants, malls, drug stores, credit unions, hospitals, doctors offices and more. The Battle Creek Senior Times serves residents 50+ in Branch, Eaton, Jackson, Barry and Calhoun counties. The Battle Creek Senior Times is in the Grand Rapids - Kala - Battle Creek, MI DMA. The Battle Creek Senior Times offers ROP advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.