The Capital Region's 55-and-up population is bigger, more active and more involved than ever. And now you can reach them with New Beginnings, a twice-yearly special section in the Wisconsin State Journal & The Capital Times.The Madison Wisconsin State Journal - New Beginnings is in the Madison, WI DMA. The Madison Wisconsin State Journal - New Beginnings offers ROP advertising opportunities in its February and August circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.