Mi Gente, is a new concept in newspaper media. Readers can pick up a free copy from any of 1,300 points of distribution. With a circulation of 25,000 copies a week, Mi Gente is a link to today's growing and vibrant Latino market.In Mecklenburg County alone, the Latino population is 90,000 people with a buying power of $1.3 billion.The Mi Gente - Carolinas is in the Charlotte, NC DMA. The Mi Gente - Carolinas offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.