The Mississippi Link, a daily online publication and weekly print newspaper, covers the African American Community in Mississippi. The Link assures advertisers that the proven strategy of target marketing works.The Link's targeted audience includes predominantly black men and women, students, business owners, educators and other professionals within the age range of 21 to 65 with an average annual income of $50,000.00. The Mississippi Link is distributed by mail subscription sales, coin operated racks and various retail outlets throughout Mississippi.