The Biloxi - Gulfport Sun Herald is in the Biloxi - Gulfport, MS DMA. The Biloxi - Gulfport Sun Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. In 2006, Biloxi area consumers spent an average total of $13.3 Million on Consumer Electronics alone, making the Sun Herald a valuble market for Technology & Telecommunications advertisers. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 20.