Bajo El Sol is a Spanish-language newspaper with weekly Friday publication dates. It serves Yuma County. Bajo El Sol features local news, sports, education, business, health, family and cultural issues. 21,000 copies distributed via home and rack delivery in Somerton and San Luis, Arizona, along with select rack locations in Yuma. It boasts 92,400 weekly readers. Awareness rating of 64% of Yuma-area adults is impressive for a Spanish-language publication. Nearly 90% of Bajo El Sol readers have responded to advertising in the past 30 days!Bajo El Sol is the leading Spanish-language newspaper in the area. More than 50% of the Yuma market is Hispanic. Bajo El Sol is written exclusively for area Spanish speakers. Bajo el Sol is published in broadsheet format. It is CAC audited. The Yuma Bajo El Sol is in the Yuma - El Centro, AZ DMA. The Yuma Bajo El Sol offers ROP and insert advertising opportunities in its daily circulation.