Toronto Sun readers are earning well above the market average. During the week, 200,000 people each day go to a newsstand, Toronto Sun box or retailer to purchase their copies of The Toronto Sun. There are 9,600 boxes and 10,000 retailers in and around Toronto where The Toronto Sun can be purchased. Throughout the year, exciting promotions such as bingo, collector pins and contests attract readers. The Toronto Sun is an active media sponsor of professional sports, including the Toronto Raptors, the Toronto Rock lacrosse team, the NFL, and CFL and the Toronto Maple Leafs.The average household income of a weekday Sun reader is $78,191 compared to the average Torontonian, who makes $68,511. More than 40% of Sun readers* earn in excess of $75,000 annually, placing them at the upper income level.The Toronto Sun has the highest concentration of readers who are between the ages of 25-54 of any other daily in Toronto. This age group, often referred to as the age of acquisition, comprises more than 60% of its readership.Adults in the age of acquisition are doing just that - acquiring. This means that its readers (adults 25-54) are more likely to be responsive to advertising for anything from cars to appliances to furniture. The Sun's audience is the prime age group to receive advertising messages.The Toronto Sun is in the Toronto, Ontario market of Canada. The Toronto Sun offers ROP and insert advertising opportunities in its daily and Saturday circulation. Echo Media has relationships with Canadian newspapers in each province providing tremendous local coverage.