Published every Wednesday afternoon, the Star Herald is a legal newspaper circulated through the U.S. mail nationwide, and by newsstands in every Pocahontas industry and several local businesses. Established in 1976, the Randco Trading Post has a free distribution. When used with the Star Herald, the two combine to enter the mailbox of almost every postal patron in the county, offering total market coverage. The Randco Trading Post is published and distributed every Tuesday.The Pocahontas Star Herald is in the Jonesboro, AR DMA. The Pocahontas Star Herald offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.