The Platinum Record is a Baton Rouge Community based paper that targets seniors fifty and up. It is direct mailed to 15,000 homes and is also distributed throughout the community at no charge to retirement communities, assisted living facilities, hospitals, doctor office, libraries, senior centers, and churches. The Platinum Record is The Showcase for Senior Lifestyles & Information. It is published monthly by the East Baton Rouge Council on Aging.¢Published for over 33 years¢Distributed to over 225 locations¢Mailed to subscribers¢45-90 Age Demographic¢30,000 Readership¢15,000 CopiesThe East Baton Rouge Council on Aging, Inc. is proud to publish The Platinum Record. The overall mission of the Council on Aging is to serve the elderly in East Baton Rouge Parish, to enrich and enhance their quality of life through advocacy efforts, creative planning and coordination and provision of needed services, and to make it possible for them to live independent lives as long as possible.The Baton Rouge Platinum Record serves the Baton Rouge, LA DMA. It is a publication aimed at the senior population that offers ROP advertising opportunities in its circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.