Established in 1913, El Diario/La Prensa is the oldest Spanish-language daily newspaper in America and the #1 read newspaper in New York. It's also the longest running Hispanic media organizations in the United States.
The paper serves the second-largest Hispanic market in the US: New York. El Diario/La Prensa successfully reaches 70% of Hispanics whom read a Spanish newspaper in the area. New York DMA Hispanic' buying power is over $47 billion. The paper boasts over 800,000 readers per week.
Through the section Nuestros Paises, "Our Countries", El Diario offers the latest news reports, events and politics in Mexcia, Central and South America, as well as the Caribbean. Readers depend on this section to read the news from their countires of origin.
Other daily scetions include: Metro or Local News, Negocios or Business, Espectaculos or Entertainment, Deportes or Sports, and Comunidad or Community. El Diario also carries the La Vibra supplement - a must read entertainment guide for young Latinos.
El Diario La Prensa is in the New York, NY DMA. It is a paid ABC Audited Spanish language publication designed to meet the specific needs of the New York Hispanic community. The newspaper is in tabloid format and offers ROP and insert advertising opportunities in its daily and Sunday circulation.
El Diario La Prensa readership
Daily readership 266,812
Sunday readership 215,570
Weekly readership 667,942
(6 daily / 1 Sunday)
Delivering 1,813,442 gross impressions in a week!
El Diario La Prensa Reader profile
Average Household Income: $47,268
Average Household size: 4
Percentage of Readers
With children in Household 55%
Language Spanish-dominant
Average age: 40 years old
Gender: Female – 41%
Employment
Employed – Full Time 49%
Employed – Part Time 25%
Home Ownership
Own 15.3%
Rent 77.9%
Ethnic Background
Dominican 24%
South American 20%
Mexicans 18%
Puerto Rican 12%
Central American 8%
Cubans 1%
Other Countries 17%
Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.
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