Lawndale is the undisputed leader in repeat weekly advertising, free home distribution, total distribution and award winning community coverage. More than 75% of Chicago's Hispanic/Latino shoppers read this free, weekly paper to get in the know of job opportunities, community news and events, international issues, entertainment, sports, health, and education. This publication targets young Hispanic/Latinos, who are bilingual, educated, computer savvy, middle to high-income individuals. Here are some facts about this vibrant group who read Lawndale News:40% of our readers are under 2865% of our readers have a personal, annual income of $35,000 and above70% have a family, annual income of $50,000 and above55% of them are homeowners65% of them own a personal computer80% use a computer at work55% understand and speak Spanish45% cannot read or write Spanish70% are bilingual (English and Spanish)The Lawndale News has been a community newspaper for over fifty-nine years and is considered "The Voice of Chicago's Oldest Community". It adopted a Spanish/English bilingual format twelve years ago to reflect the demographics of the community it serves. The Lawndale News provides consistent weekly home distribution, and presentation of issues and events important to the Hispanic community. The Lawndale News is a bi-lingual newspaper in the Chicago, IL DMA. The Lawndale News is published in English and Spanish and offers ROP and insert advertising opportunities in its midweek and Sunday circulation. This is a tabloid format newspaper with a paid circulation base. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.