The Bradford Era is in the Buffalo, NY DMA. Circulation covers industrialized Bradford and all the rich Bradford Oil Field, which produces the finest high-grade crude petroleum in the world and includes all of McKean County as well as Elk, Cameron and Potter Counties. Also, the Southern Tier of Western New York State (Cattaraugus County). The Bradford Era is part of the Buffalo ADI.The Bradford Era offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.