The Paoli, Indiana Republican and the Paoli News are in the Louisville, KY DMA. The Paoli Republican and the Paoli News offers ROP and insert advertising opportunities in their daily circulation. The Republican publishes Tuesdays and the News publishes Thursdays. These papers also offer total market coverage (TMC) through a non-subscriber distribution called the Orange Countian. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.