At over $160,000, the median household income in Saratoga is nearly 3 times the national average. So it's not suprising that residents here spend more than 99% of all consumers on everything from eating out to furnishing their homes.61% of readers purchase products or services from ads seen in the Saratoga News.91% of readers regularly read the Saratoga News.The Saratoga News is in the San Francisco - Oakland - San Jose, CA DMA. The Saratoga News offers ROP and insert advertising opportunities in its weekly Tuesday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.