El Periodico U.S.A. is in the Harlingen - Weslaco - Brownsville - McAllen, TX DMA. It is a Spanish Language, free broadsheet serving the Rio Grande Valley of Texas, along the border of Mexico. It is rack distributed. El Periodico U.S.A. offers ROP and insert advertising opportunities in its weekly, Wednesday circulation. Echo media works with a variety of niche market publications including Spanish Language newspapers across the United States.